The Compete-At Blog

You are not right. I suggest it to discuss. Write ...

2010-10-21T09:53:44.055-04:00

You are not right. I suggest it to discuss. Write to me in PM, we will communicate.

I am doing research for my university thesis, than...

2010-10-21T04:06:55.253-04:00

I am doing research for my university thesis, thanks for your helpful points, now I am acting on a sudden impulse.

- Kris

I am glad you said that!?!

2010-09-25T12:06:59.331-04:00

I am glad you said that!?!

Very Interesting! Thank You!

In my opinion, it is a lie.

2010-07-24T21:55:36.457-04:00

In my opinion, it is a lie.

Hi Very nice and intrestingss story.

2010-06-05T01:25:21.061-04:00

Hi
Very nice and intrestingss story.

Hi Very nice and intrestingss story.

2010-06-04T20:35:16.939-04:00

Hi
Very nice and intrestingss story.

Hello Guru, what entice you to post an article. Th...

2010-03-05T06:16:51.797-05:00

Hello Guru, what entice you to post an article. This article was extremely interesting, especially since I was searching for thoughts on this subject last Thursday.

Phenomenal! #5 could be reused for the 8th, 9th, ...

2009-09-25T14:28:55.099-04:00

Phenomenal! #5 could be reused for the 8th, 9th, and 10th points.

Any event, whether big or small, requires good pla...

2009-06-23T06:29:30.178-04:00

Any event, whether big or small, requires good planning and execution. After all, parties are meant to be memorable. Having a planner close at hand would definitely take some load off you.

There's one more emerging demographic category...

2009-06-05T15:03:06.530-04:00

There's one more emerging demographic category to consider. Those who have created, critiqued, etc., and now are rebelling against social media. Seriously--the downturn in the economy, and other major events in our world have caused some folks to step back from everything and evaluate how they are spending the precious time in their lives. They are quite tech savvy, understand what social media is, and are consciously stepping away. They probably are still using the internet everyday, but may be choosing to not be as engaged in blogging, tweeting etc., and are opting instead to weed their gardens!

Hi Kevin,

Thanks for the comment and I am g...

2009-03-03T16:07:00.000-05:00

Hi Kevin,

Thanks for the comment and I am glad you liked the article. Did you see my previous article "What Is Sponsorship"?
http://blog.compete-at.com/2009/02/what-is-sponsorship-four-key-components.html

Thanks
David

I am so glad to have read this article. At KGS Bik...

2009-03-03T16:01:00.000-05:00

I am so glad to have read this article. At KGS Bikes I am approached to potentially sponsor events all over the place and I have been burned many times by the good intentions that pave the road to hell!

I have to run a business that creates sustainable relationships and event planners need to as well.

Bravo!

Great example of differentiating herself from the ...

2009-02-26T11:17:00.000-05:00

Great example of differentiating herself from the other teams and then matching these unique aspects to her sponsors.

Excellent summary. Those who follow the Vendée Glo...

2009-02-24T16:44:00.000-05:00

Excellent summary. Those who follow the Vendée Globe singlehanded round the world sailing race will have seen examples of the different ways in which the professional skippers give value to their sponsors - particularly Sam Davies.

She sailed well, but what must really have endeared her to her sponsors (Roxy) was her irrepressibly cheerful manner and her playing up a 'girlie' image.

It really is part of her nature, but she's no airhead - she has a masters degree in engineering from Cambridge, and she always glosses over the hair-raising incidents that befall all who drive these boats hard in extreme conditions.

Hi Andy,

Thanks for the comments.

I ...

2009-02-12T08:17:00.000-05:00

Hi Andy,

Thanks for the comments.

I am currently working on the second article titled "The Sponsorship Process: a Life Cycle" which will be released in about four weeks. In this piece I give some real world examples so I do not want to scoop myself.

In your example you state three different metrics (some are easy and some are hard to measure). For other sponsors it might be web traffic (lots of tools to track traffic) for other is might be actual sales (which can be tracked through coupons and promotions codes). The key is to talk to the sponsor and agree on what the metric will be, how you will collect the data, and what would constitute a success. The more tangible the better.

David

2009-02-11T20:45:00.000-05:00

This comment has been removed by the author.

David,

Excellent piece, and very well writ...

2009-02-11T16:26:00.001-05:00

David,

Excellent piece, and very well written.

I am very interested in hearing how you view the "results that can be measured..."?

The reason I ask is because my company sponsored a car at Daytona -- and, we look at GRP's, Share of voice -- and eyeballs that are exposed to our car. But, having said that -- does it translate to success? Are the things I referenced above considered a metric, or are they success? (because the numbers are large)

Just trying to figure out what YOU define as success in the sponsorship world?

Andy Monfried

David,

Excellent piece, and very well writ...

2009-02-11T16:26:00.000-05:00

Keep up the good work.

2008-11-10T12:20:00.000-05:00

Keep up the good work.

You should communicate this to the person that inv...

2008-01-10T13:47:00.000-05:00

You should communicate this to the person that invited you. They can simply remove you from the team.

What If I accept the invitation but then have to w...

2008-01-10T13:45:00.000-05:00

What If I accept the invitation but then have to withdraw?

Great article Boyd. This will help me "sell" this ...

2007-10-24T11:10:00.000-04:00

Great article Boyd. This will help me "sell" this up the chain of command at my club who are still using paper based entries. Ugh...

2007-10-22T20:16:00.000-04:00

This comment has been removed by a blog administrator.

The Compete-At Blog

You are not right. I suggest it to discuss. Write ...

I am doing research for my university thesis, than...

I am glad you said that!?!

Very Interesting! Thank You!

In my opinion, it is a lie.

Hi Very nice and intrestingss story.

Hi Very nice and intrestingss story.

Hello Guru, what entice you to post an article. Th...

Phenomenal! #5 could be reused for the 8th, 9th, ...

Any event, whether big or small, requires good pla...

There's one more emerging demographic category...

Hi Kevin,Thanks for the comment and I am g...

I am so glad to have read this article. At KGS Bik...

Great example of differentiating herself from the ...

Excellent summary. Those who follow the Vendée Glo...

Hi Andy,Thanks for the comments.I ...

David, Excellent piece, and very well writ...

David, Excellent piece, and very well writ...

Keep up the good work.

You should communicate this to the person that inv...

What If I accept the invitation but then have to w...

Great article Boyd. This will help me "sell" this ...

Hi Kevin,

Thanks for the comment and I am g...

Hi Andy,

Thanks for the comments.

I ...

David,

Excellent piece, and very well writ...

David,

Excellent piece, and very well writ...